Tuesday, June 29, 2010

Eye Tracking Software: Are You Ready for a Tablet that Can Read Your Mind?

Through TechCrunch and CrunchGear I recently learned about a software package called Text 2.0 in the works that would track your eye movements as you look at a tablet PC screen and respond to those movements. Interactive computing without touch. Watch the video....

As an educator (I'm certified in both reading and in learning disabilities), the implications for such software made my head swim. It offers some interesting possibilities as an assistive technology for people with disabilities. But it could also speed up changes in the nature of literacy (what it means to be a reader in our society). Educators generally struggle at the moment with some of those implications.

The real implications of the technology, though, hit me when I found reference to it at a online dating blog. The blogger talked about how a dating website could maybe someday use eye tracking software to draw conclusions about what you like and dislike on the profiles you're looking at. And, well, the eyes are a window to the soul, right? The privacy implications began streaming through my mind.

Software that might possibly be able to draw somewhat valid conclusions about what I'm thinking when I look at a web page... Do we really want that? Do we want Google, Facebook, etc. building a database on us based on our eye movements? Makes me want to go re-read my copy of Aldous Huxley's Brave New World...



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